Leadership and Advisors

David Yonan

Founder, CEO and Head of Product

I left my job as global consultant with Google (Apigee) in order to change the way that people build software.

It's with an inquisitive mind that I embrace the challenges associated with solving a problem, creating a smile and making a dollar.

I work to educate people and enable teams through a combination Strategy, Training, Coaching and Program Delivery, and it's atop this ethos that I've created FlowStep.

I believe the best solutions come through an understanding of context and constraint, where satisfying the needs of users must be balanced with achieving the objectives of the business.

Living in Sydney, Australia, I enjoy spending every day with my dog, going to the beach, and playing beginner level Ice Hockey on the weekends.

Motto: Whatever it takes
David Yonan - Founder, CEO and Head of Product


Our advisors have extensive and diverse experience in designing, building and launching products and services for some of the largest organizations in the world.

  • Mike Amundsen

    Mike Amundsen

    API Strategy

    An internationally known author and speaker, Mike travels the world consulting and talking about network architecture, Web development, and the intersection of technology and society. He works with companies large and small to help them capitalize on the opportunities APIs, Microservices, and Digital Transformation present for both consumers and the enterprise.

    Amundsen has authored numerous books and papers. His latest book is "Design and Build Great APIs" (2020) for Pragmatic Programmers Publishing. Amundsen also contributed to the O'Reilly book, "Continuous API Management" (2018). His "RESTful Web Clients" book was published by O'Reilly in February 2017, and he co-authored "Microservice Architecture" (June 2016).

  • Grant McDougall

    Grant McDougall

    Sales, Marketing and Strategy

    Grant specializes in Marketing AI, Transformation Consulting, Brand Strategy, Integrated Marketing, Global Account Management, Advertising, Media Online and Offline, Data Analytics, Web Development. With channel expertise in Interactive Marketing, Emerging Media, Direct Marketing, Online Advertising, Search Engine Marketing, Print, Email, Video, Television, and OOH